The most common question is how often to post. The more accurate answer is that consistency beats volume. Three posts a week for a year beat a daily post for a month.
The four-type rule
- Introductory: who you are and what you offer
- Educational: something useful even if they don't buy
- Proof: finished work, before and after, a real customer's view
- Offer: a clear call to buy or get in touch
Spread your posts across these types and don't make them all offers. People stop following a page that sells in every post.
Where do ideas come from?
From your customers' questions. Every question that repeats in your inbox is a ready post. Collect ten, give them to an AI tool for different phrasings, then pick what sounds like you.
Before you publish
- Does the first line stop the reader?
- Is the image clear on a phone screen?
- Is there one call for what to do next?
The takeaway
A simple plan you stick to beats a perfect plan you drop after two weeks.
